Today, Skin Deep rates 88,475 products and at least 11,500 ingredients, from more than 3,000 brands. The database’s first release rated 7,500 products and almost 7,000 ingredients. In 2004, EWG launched its Skin Deep database to inform people of what’s in their personal care products. More recently, EWG has become widely regarded as a pioneer in raising awareness regarding the presence of harmful chemicals in personal care products, and has done some good work in this regard. Since its inception in 1993, EWG has provided research geared towards reforming agriculture policy, advancing conservation techniques and environmental protection. The Environmental Working Group (EWG) is an activist group specializing in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants and corporate accountability. WHAT IS THE ENVIRONMENTAL WORKING GROUP (EWG)? Perhaps the most widely used resource is the EWG Skin Deep Database, and this blog will shed light and understanding on its limitations. When learning about the complex issue of harmful ingredients in everyday products, it’s natural to want to lean on a tool or tools to help cut through the clutter in order to make sound purchasing decisions.īut beware, as most come with bias and limitations.
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